Ask Capiva RUUAE · Food waste · sustainability · Pre-seed · Incubayt · direct
Rumbella
SourcedCapiva thesis · recommendation, you decide Capiva score 77.5 · CONDITIONAL PROCEED. Mandate hard-pass on the facts in this company's deal folder (config/mandate.yaml); you decide.
● scoredCapiva score · mandate hard-pass (config/mandate.yaml) on deal-folder facts; missing checks omitted
Signal read
DimensionScoreEvidenceConfidence
50Named in the documents: Chris Wilson (CEO · Bloomberg, Thomson Reuters, Atkins; MSc St Andrews), Max Soe (CTO · Digital product and design; BSc Computer Science).● Computed
50Founders named; no team list or org chart is on file.● Computed
75The deck states that roughly 38% of F&B created each day in the UAE is wasted (about 60% in Ramadan).● Computed
80Marketplace for unsold surplus food and drink: partners list items at a 50% discount, Rumbella handles delivery, and what stays unsold is donated.● Computed
75Merchants on the platform: 88+ (self-reported).● Computed
From the data room
Traction & metrics
Merchants on the platform88+self-reported · May 2024
Meals donated5,000+self-reported · May 2024
Revenue share30% to Rumbellaself-reported · May 2024
Tonnes kept from landfill350+self-reported · May 2024
UAE F&B wasted each day38% (about 60% in Ramadan)self-reported · May 2024
2 named in the documents
Founders
CWChris WilsonCEO
MSMax SoeCTO
● 50 founder
From the documents
Watch-items · 2
CheckThe investment memo leaves valuation and shareholder rights as TBD and the total raised blank.source cited
CheckThe $22M 2027 revenue figure is the company's projection, benchmarked on Too Good To Go.source cited
Pre-seed
The round
RoundPre-seed
Raising$600k · SAFE
ValuationNot stated
RegionUAE
Incubayt Investments Ltd
Our position
OpportunitySourced · direct
RoleNot set
Proposed checkNot set
Added28 Oct 2026 · Incubayt
How it reached Incubayt
Access path
● Incubayt engagedGoogle Drive · Rumbella · Incubayt memo (Aug 2024)
Google Drive
Data roomThe company's folder in Incubayt's Drive. Capiva reads what it may and cites every figure; sensitive files are withheld.
Stage · Sourced
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